Designing for Attention Without Wasting It

Good entertainment design does not require constant interruption. The strongest interfaces make choices understandable and keep unnecessary friction out of the way.

From venue design to interface design

Nightlife designers think about entrances, sightlines, sound and movement. Digital designers work with different materials, but the underlying question is similar: how should a person move through an experience?

That perspective is useful across streaming, mobile games and online entertainment platforms.